Monica Gabor / Columbeanu– A Romanian Media Construct (July 2005 - July 2011)

Abstract

Based on the infotainment as theoretical framework, we have conducted a quantitative study regarding the Monica Gabor/ Columbeanu’s image promoted by two newspapers, this subject being not yet present in the attention of the researchers. The research aimed at identifying a set of themes, but also a pattern of the articles that discuss Romania's star system, too. We also noted that this subject was an increasingly larger concern of the two newspapers, if we consider the number of articles published between July 2005 - July 2011, the Monica construct being produced in several pages of the two analyzed newspapers. Through content analysis, we demonstrated that the production of statistical results contributes, substantially, to the understanding of a seemingly disparate information amount. So, the fast development of Monica’s notoriety was due, first, to display herself with the most influential man of Romanian showbiz. It reveals, thus, one of the mechanisms by which Monica Gabor/ Columbeanu became a famous star in Romania.