Ethical Principles Regarding the Promotion of Local Agrifood Products

Abstract

In the European Union's economic development, and of each individual member state, the consumer has a decisive role in the evolution of consumption, being a milestone both for producers and for businesses, a fact that justifies the development of a European policy centered on the consumer's protection and guaranteeing his/her fundamental rights, such as the right to health and safety, the right to freedom of choice, the right to true and accurate information, the right to have their current needs met, the right of having their economic interests protected. Regarding the food industry, studies have shown the existence of an inverse correlation between the attractiveness of the product, based on the enhanced properties through advertising, and the real nutritional value, reflected in the consumer's health.