The Romanian Mayor – Present and Future Image

Abstract

Starting from the legislative aspects regarding the function of the mayor, a five-category scale was drawn (honesty and ethics, incorruptibility, competence, transparency, and efficiency) and used within the communicational content of three daily newspapers (“Libertatea”, Jurnalul Naţional, Adevărul). The research emphasized the manner in which the image of the Romanian mayor’s dimensions are being presented by written media and highlighted which are the specificities when it comes to presenting each of the features according to the corresponding newspaper’s nature. The data analysis led to the conclusion that the image of the Romanian mayor reflected by the written media is highly negative and implies three dimensions with great visibility.