On a Romanian Branding of the Teachers for Primary School

Abstract

The present article aims to identify the main qualities that characterize a well-seen/good teacher in the Romanian culture. We try to put together a lot of different elements that can specify the branding in the educational field, especially high standards that explain the appreciation and the authority owned by the successful teacher or the desirable manner to be appreciated teachers by the ”beneficiaries”. In our study, we take into consideration the requirements that the ”second beneficiaries” (the parents) had when they preferred a teacher for primary school (to educate their children) and, also, the self-image of the favorite teachers. The research methods that we used are questionnaire survey and case study, statistical processing of data. At the same time, the purpose of this research is to support teachers in their intention of being active mentors/symbols of debutant teachers in school, using responsibly the communicational resources and revealing some desirable didactical skills and qualities. As a result of the study, we form a very complex portrait of the teacher with a positive/ desirable brand.