Kitsch as Aesthetic Recuperation

Abstract

The case study provided by the analysis of Daniela Zeca’s Oriental Trilogy novels reveals the enterprise professional literary critics embark upon when they convert a short-term bestseller into a long-term bestseller, namely into a classic book. It, therefore, becomes evident that there exist the kitsch of a literary work and the kitsch of its critical reception. Literary critics, regarded as actors with a significant role in the production of a work of art, are responsible for the propagation of kitsch, the ethical evil when they deceit their audience.