Brasov, City of Lost Candidacies. Case Study

Authors

  • Lorena Oprica National School for Political Administrative Studies, Bucharest, Romania

DOI:

https://doi.org/10.31926/but.ssl.2020.13.62.3.14

Keywords:

identity, perceptions, creative city, destination branding, memorable experiences

Abstract

During 2015-2018 Brașov lost each of the three major competitions in which it participated (2020 Youth Olympic Games, 2021 European Capital of Culture, and Capital of Youths from Romania in 2019-2020). Particular aspects have drawn our attention to the processes of these candidacies and made us ask ourselves „what is Brașov” and what Brașov identifies with? This article is a short case study about how Brașov prepared its candidacy for the 2021 European Capital of Culture competition and how Brașov is perceived.

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Published

2020-07-16

Issue

Vol. 13(62) No. 1 Special Issue (2020)

Section

SOCIOLOGY AND ANTHROPOLOGY

License

Copyright (c) 2021 BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV. SERIES VII: SOCIAL SCIENCES AND LAW

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.