Concepts variations on destination, place and nation marketing and branding

Abstract

This study presents the theoretical perspectives found in various specialized literature regarding the dynamics of branding forms. At the same time, the main principles that were the basis of the research development in the field of place branding, from the international scientific flow and from Romania are presented. Terms such as ‘place marketing’ and ‘place branding’ are examined, while also appreciating the occurrence of variations of the terms such as ‘city branding’, ‘region branding’ or ‘country branding’ and, from the analysis of tourism studies and marketing on vacations, the term ‘destination branding.