A Tentative Model for an Online Place Branding Application Solution

Abstract

This paper aims to introduce an automated ranking algorithm by using a software platform, an application for analysing an online place brand’s content, in terms of the characteristics of a place brand’s identity communicated through official websites. The application was implemented using up-to-date programming languages and technologies. For the database implementation, MySQL was used together with the phpMyAdmin tool. The application was developed using PHP, CSS, and JavaScript is used for designing it. This application is not designed for general or public use yet, it is intended for analysis of brand characteristics added by a user and all the application main functions are described in this paper.