Culture Industry: An Enlightenment of the Voice TV Show

Abstract

This article aims to present an empirical examination of the television show The Voice of Romania, revealing a structured interplay between aesthetic presentation, audience manipulation, and ideological reinforcement of the culture industry, as theorized by Adorno and Horkheimer in the Dialectic of Enlightenment (1972). The study argues that the show’s format, from blind auditions to live performances, exhibits a consistent pattern of standardization, where musical and performative elements are shaped to fit pre-established norms of entertainment value and marketability.