Perspectives on Media Influence

Authors

  • Andrei Dancu Transilvania University of Brasov, Romania

Keywords:

media influence, agenda-setting, public opinion

Abstract

Television is no longer a spectator. In Physics, in subatomic physics, there is something called the Heisenberg Principle, which basically says that, if you observe a phenomenon, you actually change it. As you observe a phenomenon on television, instantly you modify it somewhat. And I think that what we have to make sure of is that the truth is not modified, and that it’s constantly fed to the leaders and to the public in democratic countries.

Author Biography

Andrei Dancu, Transilvania University of Brasov, Romania

Dept. of Sociology-Philosophy

Published

2007-01-15

Issue

Section

SOCIOLOGY