Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

https://webbut.unitbv.ro/index.php/Series_V/issue/feed Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences 2024-12-20T09:17:56+00:00 Prof. dr. ec. Gabriel BRATUCU editor.but@unitbv.ro Open Journal Systems <h2>Aim</h2> The mission of the Bulletin of the Transilvania University of Brasov - Series V is to promote both research in the field of economics and business administration and the dissemination of partnerships and joint projects developed by Romanian and international experts, as well. The Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences has been included within the DOAJ database, from 2012 and the CABI database, from 2011. The links where you may verify this are <a href="http://www.doaj.org/openurl?genre=journal&issn=20652194" target="_blank" rel="noopener">http://www.doaj.org/openurl?genre=journal&issn=20652194</a><a href="http://www.doaj.org/openurl?genre=journal&issn=20652194" target="_blank" rel="noopener"> </a>and (<a href="http://www.cabdirect.org/search.html?q=Bulletin+of+the+Transilvania+University+of+Brasov,+Series+V+-+Economic+Sciences">http://www.cabdirect.org</a>). The Journal is indexed in ProQuest Central (<a href="https://search.proquest.com/central/publication/105975/citation/AC9F5D066BF34FCFPQ/1?accountid=7257">https://search.proquest.com/central/</a>), from 2008, EBSCO Publishing DataBase (<a href="http://www.ebscohost.com/titleLists/bth-journals.pdf">http://www.ebscohost.com/titleLists/bth-journals.pdf</a>), from 2009, Crossref (<a href="https://search.crossref.org/">https://search.crossref.org</a>), from January 2019 and is accredited by the Romanian National Council of Scientific Research (CNCS) in the <a href="https://uefiscdi.gov.ro/userfiles/file/IC6%202011/Reviste%20romanesti%20recunoscute%20de%20CNCSIS-%20categoria%20B_plus.pdf">category B+</a> of the scientific magazine. All content is freely available to the user in the full text since 2009. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal. This is in accordance with the BOAI definition of open access. <a href="http://webbut.unitbv.ro/index.php/Series_V/about" target="_blank" rel="noopener">Read more</a> Old Site Use this <a title="Series_V" href="http://webbut2.unitbv.ro/Bulletin/Series%20V/Series%20V.html" target="_blank" rel="noopener">LINK </a>to access the content of the old Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences journal site! https://webbut.unitbv.ro/index.php/Series_V/article/view/8676 Marketing Strategies to be Adopted by a Chocolate Manufacturer to Export to the Ghanaian Market 2024-12-20T07:27:15+00:00 F. Akomeah frank.akomeah@unitbv.ro D. Boscor dana.boscor@unitbv.ro

More recently, chocolate manufacturers have been considering opening a new market to expand their presence in Ghana. Despite the abundance of raw materials in Ghana, there is still limited knowledge of the discrete consumption patterns. This study aims to identify the current market size, and consumer preference and to explore the marketing strategies adopted by a chocolate manufacturer to export to the Ghanaian market. Quantitative data were collected and analysed using Microsoft Excel 2019 with 210 respondents. The results showed that the companies should adapt the 4Ps of the marketing mix, considering the requirements of the local market.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8677 Strategic Response to Risks in Digital Marketing 2024-12-20T07:33:10+00:00 I. Grecu grecu_iuliana@yahoo.com R.M. Nechita roxana.nechita2000@gmail.com M.I. Nechita marilenaiulianan@gmail.com

This paper presents the risk management process applied to digital marketing strategies within a research organization. Specific risks are identified, analysed, and catalogued. These risks are assessed using the risk index and risk matrix methods, measuring the probability of occurrence and the potential impact to calculate risk factors. Following the risk assessment, generic risk management strategies are proposed. This risk management framework is applicable to various organizations involved in digital marketing, providing a structured approach to mitigating risks and improving overall marketing effectiveness.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8678 Exploration and Analysis of Amazon Customer Behavior - an IT application based on clustering algorithms and business intelligence solutions 2024-12-20T07:43:51+00:00 I.M. Ruta iulia.ruta@unitbv.ro D.A. Lupsa-Tataru lupsad@unitbv.ro

The work focuses on exploring and analysing customer behaviour, identifying factors that have a significant impact on customers’ level of satisfaction, and segmenting the customer sample into groups with similar characteristics using data mining, machine learning (ML), and business intelligence solutions. (BI). It presents the importance of approaching data analysis within the organization, as well as the usefulness of the results obtained for enhancing the company's performance.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8681 Models for Approaching and Reporting Sustainable Development in Business Organizations 2024-12-20T08:13:32+00:00 M. Popescu mariapopescu@unitbv.ro L. Mandru lidia.mandru@unitbv.ro

The paper refers to the involvement of business organizations in “sustainable development (SD)”, and it aims to contribute to the knowledge on the organization's frameworks of action and reporting related to sustainability. The paper presents: a brief history of approaching SD in organizations from a managerial perspective; an overview of the frameworks for reporting and disclosing company performance considering environmental, social and governance aspects, a comparative analysis of the main frameworks for addressing social responsibility in organizations and the new sustainability reporting standards of the European Union, respectively, and the conclusions. The paper is useful for academics and researchers, providing a basis for future works aimed at improving company frameworks for sustainability management and reporting.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8679 Comparative Study on the Use of Digital Technologies in Mountain Resorts: An Analytical Approach 2024-12-20T07:52:03+00:00 A.F. Homeghi alexandru.homeghi@student.unitbv.ro S. Ivasciuc simona.ivasciuc@unitbv.ro A. Ispas ispasana@unitbv.ro

In recent years, the rapid growth of digital technologies has transformed the tourism industry, with mountain resorts increasingly adopting digital solutions to enhance tourist experiences and improve operational efficiency. This article introduces a diagnostic tool designed to assess the use of digital technologies in mountain resorts. The tool provides insights that help these destinations identify customised strategies to transition into smart destinations. By aligning digital solutions with the unique scale and characteristics of each resort, this approach enhances their ability to remain competitive with larger, more established tourism destinations. The findings show a significant disparity between Romanian and international resorts, especially in terms of mobile applications, online services, and real-time navigation systems. The article concludes by discussing management implications for resorts, recommending increased investment in digital technologies and a stronger focus on social media engagement and smart solutions to enhance tourist experiences and competitiveness.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8680 The Influence of Online Booking Platforms on Travel Decision-Making 2024-12-20T08:00:01+00:00 T.M. Panoiu teodora.panoiu@unitbv.ro D. Foris diana.foris@unitbv.ro

The purpose of this study is to identify the fundamental reasons why and how tourists are influenced by online booking platforms. Through a mixed approach, which includes qualitative research and a comparative analysis, we found that online reviews and accessibility of booking platforms are essential reasons in the process of their selection. Also, based on the results obtained, we evaluated the accessibility of the websites, highlighting that, according to tourists' preferences, Booking represents the platform with the fewest common errors, according to the analysis carried out using the QualWeb tool.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8684 Specific objectives for business French classes in higher education 2024-12-20T08:32:17+00:00 Ioana Paula Armasar armasar@unitbv.ro

The French language didactics in the field of economic sciences is based on the learners’ real linguistic needs, their actions and personal manner of using the language studied according to four areas: personal, public, educational and professional. A method of approaching the teaching/learning activities within the French language course is the one of specific objectives. From a European perspective, the foreign language course benefits from the theoretical support of the documents elaborated by the Council of Europe, as Romania is fully aligned with the objectives of the European linguistic policy: The European Common Framework of Reference for Languages and the European Portfolio of Languages. The new target of modern education is that of regarding the student as an explorer and, in the case of French language learning, of revealing and nourishing aptitudes and communication skills in specialized language, in this case, the field of economics.

The paper presents indicators regarding the quality of life with a focus on leisure. The main activities analysed for recreation were: cinema, live performances (theatre, concerts, and ballet), cultural sites (historical monuments, museums, art galleries or archaeological sites, and sports events. The main causes of non-participation in one or more of the activities chosen for leisure are also presented. Those possible causes were financial reasons, no interest, no time, no such activities in the neighbourhood and other reasons. The overall life satisfaction is also presented, by level of satisfaction, as well as by level of education.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8686 Business English in Higher Education: Adapting to the AI Era 2024-12-20T08:41:55+00:00 Maria-Anca Maican anca.maican@unitbv.ro

The paper aims to present how AI, one of the remarkable technical advances of modern times, can be integrated into business English classes in higher education to enhance students’ learning outcomes. After introducing the topic, reference is made to the place of the English language in today’s labour market, the need for higher education to develop students’ business English skills, and the specific features of business English. Next, emphasis is put on the benefits and challenges brought by AI in education and on how AI can be used to develop economics students’ linguistic and discourse competences. Finally, some conclusions are presented

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8687 Asymmetries of Romania's Foreign Trade. Descriptive Analysis for 2012-2022 2024-12-20T08:47:32+00:00 Carmen Cristina Runceanu-Albu carmen.albu@unitbv.ro

This study analyses Romania's foreign trade dynamics from 2012 to 2024, focusing on export-import trends, trade balance, and the impact of EU integration as major indicators for assessing the country's economic competitiveness and integration into global value chains. It highlights the growth in exports and the persistent trade deficit driven by higher imports, which have an impact on industrial development and competitiveness, and the country's reliance on external markets. The paper suggests the need for strategic policies to promote sustainable growth and balanced trade, ultimately supporting Romania’s economic resilience and convergence with the EU, needed for fostering long-term economic stability.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8688 An Analysis of the Agricultural Sector of the Economic Cooperation Organization Region and its Contribution to Food Trade 2024-12-20T08:51:40+00:00 A. Zamfirache alexandra.zamfirache@unitbv.ro I. Tache ileanatache@unitbv.ro

This paper intends to present the Economic Cooperation Organization (ECO) as an example of regional integration, and focuses on the agricultural production of the member states, revealing their contribution to the export and import of food. The methodology used for attaining these objectives consists of a multiple linear regression study and a multicriteria ranking achieved by applying two procedures specific to regional rankings. The multiple regression showed a direct link between the export of food and cropland and an inverse link between the export of food and agricultural land. The second method – the multicriteria ranking helped to make comparisons between the analysed countries of ECO.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8682 Anti-Money Laundering in the EU – the Adoption of New Rules 2024-12-20T08:18:58+00:00 Ramona Laptes ramona.laptes@unitbv.ro

Europe started the fight against money laundering in 1990. Since then, European rules in this matter have been constantly adjusted, with the latest changes taking place in 2024, to counter this phenomenon, which has escalated in recent decades. The fight is difficult because new technologies and the liberalization of capital flows globally are being exploited by financial criminals. On the other hand, the compliance costs of European entities, especially banks, to align with the rules in force substantially exceed the sums of money recovered by the authorities. Moreover, money laundering is a difficult phenomenon to quantify because in the EU states there are no relevant statistical data on the dynamics of this phenomenon.

2024-12-20T00:00:00+00:00 Copyright (c) 2024 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences https://webbut.unitbv.ro/index.php/Series_V/article/view/8683 Regime Shifts and Volatility Dynamics in the Bucharest Stock Market: a Markov Switching and Arch Perspective 2024-12-20T08:26:41+00:00 Genia-Iulia Tabara genia.tabara@unitbv.ro

This research examines the changes in volatility and shifts in regimes within the Bucharest Stock Exchange (BSE) by analysing the performance of the BET index. By utilizing both the Markov Switching Model (MSM) and Autoregressive Conditional Heteroskedasticity (ARCH) tests, the study detects two separate market conditions—bullish and bearish—and affirms the existence of volatility clustering in the Romanian market. The analysis of MSM shows a strong level of continuity in both market conditions, leading to important consequences for how investors act, such as excessive reaction, following the crowd, and fear of risk. The ARCH test emphasizes changing volatility over time, showing that market fluctuations are strongly affected by how investors collectively react to market conditions, especially in times of uncertainty or crisis. These results highlight the importance of considering behavioural biases when evaluating risk and making investment choices in emerging markets, such as Romania, for investors and policymakers. The research adds to the body of behavioural finance knowledge by offering an understanding of how investor sentiment impacts volatility and market regime shifts in emerging markets.