BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 10 (59) No.1 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M., Dovleac L.: The interest of Romanian consumers in using QR codes in restaurants and pubs ................................

9

Balasescu S.: Assessment methods regarding the service level of specialized retailers .....................................................................

15

Chitu I.B.: The importance of online communication in the information upon safety and security at work .........................................

21

Constantin C.: Using the regression model in multivariate data analysis ................................................................................................

27

Dovleac L., Balasescu M.: Barriers to the development of the short supply chain for local food producers in Romania ...............

35

Lazar C. I.: Perspectives on green marketing and green businesses for sustainable development ..................................................

45

Tecau A.S.: Convenience of achieving a software platform leading to increased travel safety for disabled persons ......................

53

Todor R.D.: Promotion and communication through e-mail marketing campaigns ..............................................................................

61

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M.: Solutions for improving the Romanian consumers trust in the authenticity of traditional local food ......................

Balasescu S.: The importance of private brands with the Romanian trade ..........................................................................................

Constantin C.: Using the Boxplot analysis in marketing research ..........................................................................................................

Manic M.: The Contemporary Romanian Paradigm of Marketing Promotion ........................................................................................

Neacsu N.A.: The role of consumer protection in ensuring quality in the hotel services market .....................................................

Patrutiu Baltes L.: Marketing technology (Martech) the most important dimension of online marketing .....................................

Stan (Rozsi) A., Ghinea A.C., Biea E.A.: Political communication in Romania and its feedback nationwide .................................

Stoian A., Epuran G.: Entertainment services marketing ..........................................................................................................................

Tecau A.S.: Particularities of the Romanian rural education ....................................................................................................................

Tierean O.M.: What do high school students eat? A gender, residence, and body mass index perspective .................................

Untaru E.N., Pricope G., Ispas A.: Assessment of the impact of Educational Services Quality on consumer Satisfaction and

      Loyalty ...........................................................................................................................................................................................................