BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M.: Solutions for improving the Romanian consumers trust in the authenticity of traditional local food ......................

3

Balasescu S.: The importance of private brands with the Romanian trade ..........................................................................................

11

Constantin C.: Using the Boxplot analysis in marketing research ..........................................................................................................

21

Manic M.: The Contemporary Romanian Paradigm of Marketing Promotion ........................................................................................

29

Neacsu N.A.: The role of consumer protection in ensuring quality in the hotel services market .....................................................

35

Patrutiu Baltes L.: Marketing technology (Martech) – the most important dimension of online marketing .....................................

43

Stan (Rozsi) A., Ghinea A.C., Biea E.A.: Political communication in Romania and its feedback nationwide .................................

49

Stoian A., Epuran G.: Entertainment services marketing ..........................................................................................................................

57

Tecau A.S.: Particularities of the Romanian rural education ....................................................................................................................

65

Tierean O.M.: What do high school students eat? A gender, residence, and body mass index perspective .................................

73

Untaru E.N., Pricope G., Ispas A.: Assessment of the impact of Educational Services Quality on consumer Satisfaction and

      Loyalty ...........................................................................................................................................................................................................

87

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

TOURISM

 

Albu R.G., Baltescu C.A., Chitu I.B.: Study on the awareness of the concept of volunteer tourism .................................................. 109

Baltescu C.A., Chitu I.B., Albu R.G.: The management measures - components of sustainable tourism development in

      natural parks. Case study: Natural Park del Carrascal de la Font Roja (Alcoi-Spain) and Bucegi Natural Park (Romania) .

117

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 10 (59) No.2 - 2017

SERIES V  -  ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  MANAGEMENT

 

Drumea C.: Efficiency and performance in the International Public Organizations .............................................................................

125

Ismana-Ilisan C. M.: The main new driver of customer experience in Grocery retail - the Fresh opportunity .................................

133

Madar A.: Quality - a competitive advantage on the hotel services market. Case study: Marriott Hotels &

      Resort versus Radisson Blu .......................................................................................................................................................................

141

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  FINANCE AND ACCOUNTANCY

 

Andronic (Bratulescu) M.L.: International Monetary Fund’s intervention during crisis in emerging countries. Case study of

       Argentina ......................................................................................................................................................................................................

149

Anton C.E.: The Accounting Audit – a practical approach. Response to objections .............................................................................

171

Baba M. C.: Financial Reporting in the Furniture Industry ..........................................................................................................................

179

Laptes R., Sofian I.: Aspects regarding the adoption and development of integrated reporting practices .....................................

187

Trifan A.: Accounting and tax treatment of discounts ..................................................................................................................................

201

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  ECONOMIC THEORY

 

Constantin S.: Education in Europe ................................................................................................................................................................

211

Daj A.: Virtual Currencies – Monetary policy dilemmas and regulatory challenges .............................................................................

217

Koczor-Keul M.: Patterns of active inpatient care expenditures for the Hungarian elderly in the last year of life .............................

223

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  BUSINESS AND EUROPEAN LAW

 

Armasar I.P.: Evaluation in the teaching/ learning process of foreign languages: the case of higher education

      business programmes ...............................................................................................................................................................................

237

Barbulescu O.: Adapting the wine producers' offers in Muntenia Oltenia to the new market trends ..................................................

243

Fanaru M.: Strategic innovation through massive investments in the economic crisis - Case study Dedeman .............................

251

Ialomițianu R.G.: Theoretical budget and fiscal concepts applied to the Romanian public sector .................................................

257

Lupsa-Tataru D.A.: Businesses and women in Romania ...........................................................................................................................

267

Maican A.: Challenges of teaching Business English in higher education .............................................................................................

273

Marinescu N.: Trends in European tourism: The case of educational tourism inside the Erasmus program ................................

281

Mehter Aykin S., Tache I., Karaman A.B.: Energy policy of the EU and the role of Turkey in energy supply security ......................

287

Munteanu G.M.: Real estate market in Romania and the growth of new residential developments ..................................................

303

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 10 (59) No.2 - 2017

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  ECONOMIC DATA PROCESSING

 

Alija S., Apam B.: Assessing the Impact of Attendance in Students’ Final Success Using the Decision-Making Tree  .................. 311

Chernov V., Dorokhov O., Dorokhova L.: Fuzzy interaction modeling for participants of innovation development:

      approaches and examples .........................................................................................................................................................................

319

Authors Index  ..................................................................................................................................................................................................... 341