BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M.: Ways to improve logistics for the benefit of the producers’ foreign customers ...........................................................

11

Balasescu S.: Subliminal influence on purchasing behavior in the retail market ...............................................................................

19

Biea E.A., Bratucu G.: The voting behaviour in the local Romanian elections of June 2016 .............................................................

25

Boscor D.: Marketing strategies adopted by Romanian smartphones producers. Case study Visual Fan .....................................

31

Gradinaru E., Bucs L., Bratucu G.: Consumer behaviour regarding of energy products ....................................................................

39

Melnic E.L.: How to strengthen Customer Loyalty, using Customer Segmentation? ...........................................................................

51

Patrutiu-Baltes L.: Inbound Marketing - the most important digital marketing strategy ......................................................................

61

Polgar (Deszke) K.D., Duguleana L.: Marketing mix for rural development in Romania ....................................................................

69

Stefan M., Bratucu G., Chižu I.B.: Perception of breast cancer prevention campaigns among women in Brasov ..........................

79

Todor R.D.: Marketing Automation .................................................................................................................................................................

87

Tierean O.M.: Who eats what? The eating behaviour of high school students in Brasov ....................................................................

95

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

TOURISM

 

Baltescu C.A.: Culinary experiences as a key tourism attraction. Case Study: Brasov County ......................................................... 107

Baltescu C.A., Boscor D.: Are ethnic restaurants a solution to dine out for the young local population? .........................................

113
Sasu K.A., Epuran G.: An overview of the new trends in rural tourism .................................................................................................... 119

Socci C., Ali Y., Ciaschini M., Pretaroli R., Severini F.: Estimating the economic impact of tourism industry through the

      MM approach ................................................................................................................................................................................................

127
Vijoli C., Marinescu N.: Analyzing the online promotion of a tourist destination: the case of Saariselka ......................................... 153

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.2 - 2016

SERIES V  -  ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  MANAGEMENT

 

Bacanu B.: The appraisal and performance management of academics in Romanian public universities ...................................

165

Daj A.: Economic and technological aspects of using IoT for sustainable environment management. The Case of

      IoT Wildfire Detection Systems .................................................................................................................................................................

171

Drumea C.: Synopsis of the HR stress, pressure and subsequent underperformance in Public Organizations ...........................

185

Madar A.: Implementing the environmental management system as a factor to improve company image ..............................

193

Popescu M., Mandru L.: Relationship between Quality Planning and Innovation ................................................................

203

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  FINANCE AND ACCOUNTANCY

 

Anton C.E.: The accounting expertise – A practical approach ..................................................................................................................

215

Baba M. C.: Evaluating the financial performance of Companies from the Pharmaceutical Industry ..............................................

223

Busuioceanu S.: Accounting and tax issues in terms of the merger through absortion ......................................................................

229

Laptes R., Sofian I.: A new dimension of the entities’ financial reporting: Integrated Reporting ........................................................

239

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  ECONOMIC THEORY

 

Constantin S.: Population and employment in Europe .............................................................................................................................

253

Duguleana C., Duguleana L.: Sectoral structure of the Romanian economy .......................................................................................

259

Duguleana L., Duguleana C.: Statistical coordinates of organic farming in Romania during the period 2000-2014 ...................

281

Ialomitianu R.G., Danu A.L., Bucoi A.: The effects of fiscal policies on economic growth in Romania ..............................................

289

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  BUSINESS AND EUROPEAN LAW

 

Armasar I.P.: Frequent errors in the use of French in the economic domain ........................................................................................

303

Barbulescu O.: The export potential of the Muntenia Oltenia vineyard area ..........................................................................................

309

Bucs L., Trifan A., Gradinaru E.: Local timber firm looking forward to develop on medium term ......................................................

317

Dovleac L.: An overview on the supply chain for European organic food market .................................................................................

325

Fruntes C.: Supporting the development of the Romanian book market. Establishing a fixed book price according to the

      European model ..........................................................................................................................................................................................

331

Iuga F., Albu R.G.: Corporate social responsibility and sustainable development. A Schaeffler Romania case study ................

339

Neacsu N.A.: Sea freight - Antwerp Port ........................................................................................................................................................

345

Neacsu N.A, Madar A.: Wine industry market strategies. Case study: Lacerta Winery ........................................................................

353

Suciu T., German A.M.: Competitiveness and strategic flexibility through real options .......................................................................

361

Sumedrea S.: Gender diversity and firm performance in seeking for sustainable development .....................................................

369

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.2 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  ECONOMIC DATA PROCESSING

 

Celik S., Baydan E.: Empirical evidence for gender differences in Turkey  ............................................................................................ 387

Chernov V, Dorokhov O., Dorokhova L.: Fuzzy approach to innovative programs development in conditions of partial and

      full uncertainty ..............................................................................................................................................................................................

399
Fanaru M.: Multivariate analysis of marketing data - applications for bricolage market ...................................................................... 419

Lixandroiu D.: An assignment model based on similarity measures of intuitionistic fuzzy sets ........................................................

429

Authors Index  ..................................................................................................................................................................................................... 437