BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 11 (60) No.1 - 2018

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M.: Image Crisis - An Approach using Marketing and Communication Tools ....................................................................

9

Balasescu S.: Adoption of Innovation in Retail Industry ..............................................................................................................................

15

Barbulescu O.: The Factors that Influence the Romanian Consumers' Decision of Buy Wine ......................................................

25

Dombi R.: Qualitative Marketing Research for the Identification of Bank Staff Satisfaction ..................................................................

31

Grajdieru (Coman) E.: How to Sell Careers to the Employees you Want to Keep? A Marketing Approach on

      Career Development .....................................................................................................................................................................................

37

Hegedus I., Bratucu G., Stefan M.: Internal Factors of the Rail Freight Transportation ..........................................................................

45

Kadar (Lazar) K.: Promotion of Tourist Attractions and Identification of the Promotional Marketing Mix Applied by

      Travel Agencies in the Centre Region of Romania .................................................................................................................................

55

Tecau A.S., Chitu I.B.: Influence of Packaging on Taste Perception .........................................................................................................

63

Turcanu (cas. Dimitriu) C., Prodea B. M., Constantin C.: The Opportunity of Using Augmented Reality in

      Educating Disadvantaged Children ...........................................................................................................................................................

71

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 11 (60) No.1 - 2018

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

TOURISM

 

Voicu M., Albu R.G.: Opportunities for Developing of New Forms of Accommodation in Brasov Tourist Destination .............. 81

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 11 (60) No.1 - 2018

SERIES V  -  ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  MANAGEMENT

 

Drumea C.: Staff on Strike A Solution? Evidence from the State-owned Enterprises (SOEs) ...........................................................

91

Madar A.: Removing the Pressure from Competition by Using Diversification Strategy ........................................................................

99
Neacsu A.N.: Quality Management on the Coffee Market ............................................................................................................................ 109
Todor R.D., Anastasiu C.V.: Future Trend in Healthcare: The Use of Big Data ....................................................................................... 119

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 11 (60) No.1 - 2018

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  FINANCE AND ACCOUNTANCY

 

Trifan A.: The Ratio between Revaluation and Adjustment of the Book Value of Tangible Assets ......................................................

127

Authors Index  ......................................................................................................................................................................................................

135