BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 9 (58) No.1 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Constantin C.: The importance of sales forecasting in establishing marketing strategies ....................................................................

3

Gomoescu M.: The rebranding of Electrica Soluziona SA – a case study ..................................................................................................

9

Melnic E.L.: Techniques for measuring customers’ satisfaction in Banks .................................................................................................

23

Patrutiu Baltes L.: Digital marketing mix specific to the IT field ..................................................................................................................

33

Tescasiu B.: Marketing approach at European level – The case of Southern-European countries ......................................................

45

Todor R.D.: Blending traditional and digital marketing ................................................................................................................................

51

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV  VOL. 9 (58) No.1 - 2016

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TOURISM

 

Baltescu C. A., Boscor D.: Motivation and benefits of voluntary activities. Case study: EYOF 2013 Brasov ...................................... 59

Baltescu C.A.: The assessment of internship programs. A view point of the undergraduate tourism from the

      Transilvania University of Brasov ................................................................................................................................................................

65

Bratucu G., Chitu I.B., Dinca G., Stefan M.: Opinions of tourists regarding the accessibility for people with disabilities in the

      area of Brasov County ...................................................................................................................................................................................

73

Candrea A.N., Ispas A., Untaru E.N., Nechita F.: Marketing the Count’s way: how Dracula’s myth can revive

      Romanian tourism .........................................................................................................................................................................................

83

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.1 - 2016

SERIES V  -  ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  MANAGEMENT

 

Antonoaie C.: EU countries in NATO. Part I .....................................................................................................................................................

93

Bacanu B.: Competitive advantage: “The emperor has no clothes!” ............................................................................................................

99
Bucs L., Gradinaru E., Bratucu G.: Local IT company facing the challenge to develop on medium-term .......................................... 107
Drumea C.: Analysis of institutional and business stress under new technologies implementation ...................................................

115

Lupsa-Tataru D.A.: The organizational culture. Students’ survey ...............................................................................................................

123

Madar A.: Continuous improvement of product and service quality by implementing staff development strategy.

      Case study S.C. Redplast S.R.L ..................................................................................................................................................................

129
Madar A., Neacsu N.A.: Quality management in shipping. Case Study: Maersk Line Denmark ..........................................................

139

Mihalache R.A., Albu R.G.: Organizational culture - A factor of potential positive influence on the collectivities of

      any organization ............................................................................................................................................................................................

149

Pakocs R., Lupulescu N.B.: Investigations regarding the importance of acknowledging the impact of

      specific intellectual property risks ...............................................................................................................................................................

157

Tecau A.S.: The role of international internships conducted during academic studies in development of

      entrepreneurial skills .....................................................................................................................................................................................

169

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.1 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  FINANCE AND ACCOUNTANCY

 

Baranga L.P.: Study on the new financial products traded on the Forex Market  .....................................................................................

179

Celik S., Kaya H.: Interest Rates Linkages for G-6 Countries ......................................................................................................................

189

Osmani R., Deari F.: Firms’ financial performances and economic recession: evidence from Macedonian listed

      companies .......................................................................................................................................................................................................

201

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.1 - 2016

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  ECONOMIC THEORY

 

Boldeanu F.T., Ialomiteanu R.: Does government spending boost economic growth in Europe? ......................................................

213

Litra A.V.: The underground economy in Romania ........................................................................................................................................

229

Rimbu G., Constantinescu L., Ialomitianu R.G.: Particularities of youth unemployment and the labour market in Romania .......

237

Sumedrea S., Tecau A.S.: Internship – tool for improving the employability of Economic Science graduates ...................................

247

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.1 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  BUSINESS AND EUROPEAN LAW

 

Balasescu M., Dovleac L.: Improving the quality of life in rural Romania through sustainable agriculture .......................................

259

Balasescu S.: Bio agricultural products market in Romania and Europe ................................................................................................

265

Barbulescu O.: International expansion, market maintenance strategy used by French Winemaking Industry ..............................

273

Boscor D.: Strategies adopted by British universities in the field of higher education. Lessons for Romanian universities ...........

279

Dovleac L., Balasescu M.: Perspectives for Romania on adopting agricultural innovations .................................................................

287

Marinescu N.: Greenfields and Acquisitions: A comparative Analysis .......................................................................................................

295

Neacsu N.A.: Consumer protection in electronic commerce .......................................................................................................................

301

Tache I.: Examining the recent upgrading of the European Single Market ...............................................................................................

309

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 9 (58) No.1 - 2016

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

  ECONOMIC DATA PROCESSING

 

Chernov V., Dorokhov O., Dorokhova L.: Fuzzy logic approach to SWOT analysis for economics tasks and example of its

      computer realization ......................................................................................................................................................................................

317

Fanaru M.: Analysis and forecast of the economic indicators of S.C DEDEMAN.SRL ............................................................................

327

Gradinaru E., Bucs L., Bratucu G.: Statistical analysis regarding energy supply and demand in the EU and Romania

      between 1990 and 2014 ...............................................................................................................................................................................

335

Stefan M., Chitu I.B.: Analysis and forecasting of statistical indicators of health in Romania between 1997 and 2016 ...................

347

Authors Index  ....................................................................................................................................................................................................... 359