BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 7 (56) No.1 - 2014

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu, M: Methodological and Practical Issues of Scientific Research on the Retail Market....................................................

9

Balasescu, S.: Contributions to the Foundation of the Marketing Mix for Retail Companies............................................................

17

Chitu, I.B., Tecau A.S.: Aspects of the Romanian Food Retail Market....................................................................................................

25

Constantin, C.: Using the Importance Satisfaction Matrix in Designing Relationship Marketing Strategies .............................

31

Dovleac, L.: Pricing Policy and Strategies for Consumer High-Tech Products...................................................................................

37

Duguleana, L., Duguleana, C.: Brand Valuation Methodologies and Practices..................................................................................

43

Funaru, M.: Attitudes, Opinions and Behavior of Managers on Application of Ecological Marketing in their

      Business - Testing Hypotheses - Case Study:Brasov County............................................................................................................

53

Neacsu, N.A., Madar, A.: Artificial Sweeteners versus Natural Sweeteners...........................................................................................

59

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 7 (56) No.2 - 2014

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu, S., Balasescu, M.: Optimization Methods for Supply Chain Activities ..............................................................................

9

Bratucu, G., Dinca, M.S., Dinca, G.: Awareness Research Concerning the Existence and Implications of the

      Avrig Scorei Fagaras protected Area .............................................................................................................................................

17

Constantin, C.: Principal Component Analysis - A Powerful Tool in Computing Marketing Information........................................

25

Mitrea, D.: Impact of Mobile Application on Smartphones for European Employees ........................................................................

31

Neacsu, N.A.: Effects of Carbohydrate Consumption Case Study: carbohydrates in Bread.............................................................

39

Talpau, A.: Social Media - A New Way of Communication........................................................................................................................

45

Talpau, A.: The Marketing Mix in the Online Environment .......................................................................................................................

53

Todor, R.D.: The Importance of Branding and Rebranding for Strategic Marketing...........................................................................

59