BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 5 (54) No.1 - 2012

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Bălăşescu, S.: The impact of innovation on the retail commerce ..........................................................................................................

9

Baranov, A., Baranov, A.: Building online customer relationship .............................................................................................................

15

Brătucu, G., Brătucu, T.: Using qualitative research in educational marketing ....................................................................................

19

Boitor, A.B., Herţanu, A.: A.C.T.A. and the effects of the agreement on the on-line marketing strategies .....................................

25

Chiţu, I. B., Tecău, A. S.: Issues related to social network advertising ...................................................................................................

31

Daj, A.: Contemporary marketing trends: from one-to-one marketing and the service-dominant logic to M2M

      communications and netnography .........................................................................................................................................................

37

Dovleac, L., Bălăşescu, M.: Marketing mix for consumer high technology products ..........................................................................

41

Enache, I.-C.: The student decision making process ................................................................................................................................

49

Funaru, M., Baranov, A.: Environmental marketing - element for asserting the management of sustainable development ......

53
Herţanu, A., Boitor, A.-B.: The role of original equipment manufacturers in software distribution .................................................... 59

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 5 (54) No.2 - 2012

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Albu, R. G., Chiţu, I. B.: The European ecolabel advantages and perspectives for development in Romania.......................... 9
Boitor, A.-B., Herţanu, A.: The enterprise software market and its features ........................................................................................... 15
Enache, I.-C.: The educational market. a comparison between Romania and the European Union ............................................. 21
Herţanu, A., Boitor, A.-B.: S.T.E.P. analysis on event tourism .................................................................................................................. 25
Tălpău, A., Vieraşu, T.: Online marketing strategies UK and Romania ............................................................................................. 31